How To Build A
Digital Marketing
Agency

Don’t worry if you’re completely new to entrepreneurship. In this lesson you’ll learn how to set yourself up legally in your country of residence.

• Setting up a business anywhere in the world
• Tax efficiency structures to follow
• How to set up business bank accounts & accountancy tools

So we’ve already established you want to launch a marketing agency, but what agency model are you going to follow? In this lesson we cover the pro’s and con’s between different agency types.

• The problem with traditional marketing agencies
• Pro’s and con’s to freelancing and company building
• What the New Era Agency is and why you should adopt the model

Great branding is what separates companies the worlds most successful companies from those that get capped at mediocracy. In this lesson, we dive deep into what makes a great brand and how to build one.

• Developing a brand that’ll create influence on your industry
• How to start building both an agency and personal brand
• Naming your agency the right way

An integral component of a solid brand is a high-quality website. In this lesson you will learn how to create a design friendly website with ease, even with zero previous development experience.

• How to create a clean, yet effective website
• Purchasing a domain name & hosting
• Setting up a professional email account

There are a range of services a digital marketing agency can offer and as a beginner it’s often hard to know what to offer and when. In this lesson we cover all the most profitable services and in what instances you should offer them.

• The core service offering
• What additional services to offer potential clients
• How to produce the perfect offer every time

As business owners, we don’t charge based on how long it takes us to fulfil a service. We charge based on the value of the services we provide. In this lesson you’ll learn how to structure your prices.

• An overview of the issues of time-based pricing
• What value-based pricing is and why it’s king
• How much to charge based on specific service offers

Picking a niche or an industry to target within your marketing agency is one of the most common stumbling blocks for new starters. In this lesson we cover exactly how to pick the most lucrative options.

• Whether you should ‘niche down’ or not
• The best and most lucrative niches
• How to establish what niche(s) are best for you

As a marketer, staying ahead of the trends is absolutely essential. Failure to do so will result in your competitors out-shadowing you with ease. In this lesson you will learn the hottest trends to keep an eye on for the coming year.

• The fastest growing industries in the world right now
• How to keep an eye on changes within them

Whilst the world may consist of hundreds of thousands of potential clients, how can we sift through the masses to find the golden nuggets? That’s exactly what we go through in this lesson.

• The specific criteria to look for in potential clients
• Red flags to avoid from the start

Your biggest weapon when launching a new business is your existing network. In this video you’ll learn exactly how to squeeze the most out of the relationships you’ve established through your life.

• Why your existing network is your biggest weapon
• How to get referrals from friends, family & lost acquaintances
• Specific outreach scripts to use

Knowing how to generate leads for your agency can be confusing, especially if you’ve never had to do so before. In this video, we teach you over 15 methods for quickly finding potential clients for your agency.

• What specific information to look for
• The best lead generation techniques for your agency
• How to find potential clients in over 15 different ways

As a business owner, there comes a time where time consuming tasks become something worth paying others to complete. In this lesson, we introduce the member-exclusive Affluent Lead Sourcing service that grants access to our in-house team who will generate leads for you, for a very reasonable fee.

• What the Affluent Lead Sourcing service is and how to use it
• Fully qualified lead list examples

The correct management of your pipeline is incredibly important whilst scaling any sales-based business. Failure to do so will result in a chaotic client acquisition process. In this lesson we make ease of organising your entire sales process.

• The correct sales process terminology
• How to manage your pipeline - the cost-free way
• How to manage your pipeline - the pro way

In order to successfully sell anything, you must first understand why people buy. After completing this lesson, you will understand the process behind selling and become a pro at converting potential customers.

• The 4 must-knows in any sales situation
• Key traits of a top performing sales person
• What thousands of hours closing taught me

The majority of the time when selling, we’re trying to convert people who don’t already know us. This makes it incredibly important to gain respect early on in the conversation. In this lesson you will learn how to demand respect from anyone.

• The salesperson vs business owner mind-shift
• How to carry yourself in any sales setting

Everyone is different, it’s what makes us human. It’s incredibly important that as a business owner we don’t get caught up on trying to become anything other than the best version of ourselves. This lesson will allow you to analyse who you are and maximise on your existing strengths.

• Establishing your personality type
• What your personality says about you as a sales person
• How to play to your strengths in a sales setting

Those who say that cold calling doesn’t work simply don’t know how to do it effectively. In this lesson you will learn how to use hyper-relevant strategies to secure meetings with complete strangers over the phone.

• Why cold calling as you know it is ‘dead’
• How to overcome the fear of picking up the phone
• The 5 step pre-call priming process
• Comprehensive script training

Are emails a thing of the past? Absolutely not. This lesson is all about automating your email outreach, using strategies with unrivalled open-rates.

• Where 99% of companies go wrong with email
• How to skyrocket email open rates
• Cold & warm email templates
• Mass email automation tools

Direct messages are an extremely effective way to secure meetings with potential clients. In this video you will our exact DM conversion scripts and how to use them.

• Why direct message and what platforms to use
• Keys to success with DMs
• The 4 step process
• Outreach & follow up scripts

Not to be forgotten, there are a ton of ways to secure meetings face-to-face. In this lesson you will learn the most effective strategies both myself and our members have used.

• How to confidently walk into businesses and secure meetings
• Creating a lasting impression at networking events & trade-shows

There comes a time when a potential client needs something a little extra to convince them to have a meeting with you. The video audit is an excellent tool in these situations. In this video you’ll learn how to master them.

• Why you should use video audits
• When & where to send them to
• Example Audits we’ve sent out that secured meetings

It is absolutely essential that in sales, you don’t put all your eggs in one basket. The Affluent Outreach Formula combines a number of strategies in a tactical time-based order, in order to squeeze an answer out of each and every lead.

• The importance of diversity in sales
• How to squeeze an answer out of every prospect
• The 4 step conversion formula

It’s completely natural to face rejection in sales. In this lesson, you will learn how to convert no’s into yeses using time-proven scripts and strategies.

• The reasons people give objections
• Overcoming any objection when securing meetings

It’s one thing being able to secure meetings, it’s another thing being able to close. In this lesson you will learn how to demonstrate the key traits of a successful closer, even if you’ve never closed anyone before.

• Recap on why people by
• Why social media marketing isn’t ‘hard-sales’
• How to give yourself the highest chances of closing

After completing this lesson you will be able to prepare yourself before jumping into any meeting, ensuring you make the best impression and have all the necessary tools for success.

• The essential research before a meeting
• How to present yourself properly
• What to have with you every time

We’ve broken down our complete meeting strategy into 3 easy to follow stages, ensuring that you can quick reference these stages whenever required. In this lesson you will learn how to build rapport, authority & gather ammunition.

• Full meeting strategy overview
• The 3 stage in-depth script breakdown
• How to effectively ‘Discover’

In this lesson you will learn how to wow your potential clients and build credibility through teaching, whilst presenting your service offering.

• The 3 weapons of influence
• How to effectively present your services
• Building credibility with ease

In this lesson you will learn how to gain permission to sell and how to get a ‘yes’ from your potential clients without having to pressure sell.

• The 3-question close
• How to position your price
• Complete multi-platform strategy overview

Rejection in a meeting can be the sticking point for numerous agency owners. In this lesson you will learn how to never take no for an answer and how to convert no’s in numerous different ways.

• The most common objections when closing clients
• Why an objection is not a rejection
• How to skyrocket your close-rate

When looking to secure your first client, it can be frustrating if a business owner doesn’t instantly find you credible. If you find yourself in this situation with a highly lucrative potential client, this lesson will provide you with a strategy to push them over the line.

• When to offer a free trial
• How to position the offer in order to prevent brand damage

The transition from prospect to paying client can be long and tedious without effective systems in place. This lesson will enable you to replicate the exact systems we use within the Affluent Agency.

• The most cost-effective payment options
• What on boarding is and how to do it smoothly
• Full 30-day incubation period

In order to tie up all loose ends, we must conduct a kick-off meeting with all new clients. In this lesson you will learn how to effectively structure these meetings.

• The true purpose of a kick-off meeting
• How to structure it correctly, ensuring you’re ready to commence service

That’s right. In this lesson, we’ll be providing you with countless case studies from our personal clients, which you can leverage. These case studies are from a variety of niches with return on investment ranging from 3x to 20+.

• What makes a great case study
• Full walkthrough of our case studies & how to use them

As we establish in module 1, a good routine is essential to the success of any business owner. In this lesson, you will learn full structures that you can follow for your days in the growth stages of your agency.

• The importance of scheduling your days
• Full day growth stage schedule
• How to use the Agency Growth Report & Pipedrive to aid your routine

At this point in the programme, you will have all the tools needed to begin closing agency clients. In this lesson, you will gain access to schedule a call with one of our accountability coaches. This call is optional and will be the first step of opting in to our action-based guarantee of success.

• What our accountability coaches do
• The terms of our action-based guarantee of success
• How to schedule the call & opt-in

One of the first things you will need to do when working with a client is gather as much content as possible for organic posts and advertisements. This video will teach you what content to gather and how to store it.

• What content to use
• Standards to follow when gathering content
• How to create image & video based content

What separates good marketers from exceptional marketers is the ability to understand the psychology behind the strategies used to get results. In this video, you’ll learn the science behind world-class marketing strategies.

• What marketing is & how it works
• The psychological journey of a customer

As a marketing agency, you will need to be able to create marketing strategies on the spot. This can be incredibly daunting to new business owners. This video breaks down the steps you need to take to create an effective marketing strategy for any business.

• Key sources of strategic information
• How to write SMART goals
• The presentation of your initial marketing plan

Never managed an ad campaign before and don’t even know where to begin? This lesson covers all of the fundamentals of the Facebook & Instagram advertising platforms.

• Common advertising terminology
• Key statistics surrounding Facebook & Instagram ads
• The full Facebook advertising platform structure

The business manager is the host of all Facebooks advertising tools and this video will show you exactly how to set yourself up and confidently navigate around the platform.

• The role of the Facebook business manager
• How to create your account & navigate fluently

Furthering from business manager set up, this lesson will teach you how to create individual ad accounts which will host all of your clients advertising efforts.

• What the Facebook ads manager is
• How to use it properly

The Facebook Pixel is one of the single most important tracking components of any effective digital marketing strategy, this lesson breaks down its full uses and how to accurately integrate it into any company website.

• What the Pixel is & it’s purpose
• The proper use of event codes
• How to set up on any website, regardless of host

When working with e-commerce clients, its important that you integrate the product catalogue into the Facebook ads manager. This video will teach you how to do that.

• What a Facebook catalogue is
• The core uses and benefits
• How to integrate any e-commerce store

Failure to stay organised can easily lead to failure of your agency. This is something the majority of the worlds marketing agencies overlook. In this lesson you will learn how to properly organise your ads manager.

• Why it’s important to stay organised
• Advertisement naming templates
• Organisation automation

The first stage before creating any advertisement is knowing the objective. This lesson runs through all of the Facebook advertisement campaign objectives, highlighting each of their unique uses.

• The use for each objective
• How to create campaigns based on ad goals

Accurate budget optimisation can be the difference between an advert profiting and not. After completing this lesson you’ll have comprehensive understanding of how Facebook ad budgeting works.

• The must knows in budget optimisation
• CBO vs Ad
• Accurate budget setup

An ads agency could create the perfect advert but if it isn’t getting seen by the correct people, it’s worthless. This video will teach you how to ensure that you use hyper-relevant audiences every time.

• Understanding the buyers persona
• Why size matters with audiences
• Mastering audience insights

Facebook & Instagram adverts aren’t just shown on the newsfeed, in fact there are tons of different placement locations. After completing this lesson you’ll have a full understanding of all of the placement options and their benefits.

• What ad placements are
• Specific uses for each placement

Captivating copywriting used to be something only a select few had mastered, although in the modern age all marketing agencies need to be able to write effective ad copy. This does not need to be a daunting task. This lesson breaks down how to write extremely effective copy using our proven blueprint.

• The importance of effective copywriting
• 5 step ad copy blueprint
• Wildly profitable copy examples

The final piece to the puzzle when creating the ultimate advert is creative. Creative is the core of any advert and is what captivates the attention of your target audience. After this lesson you’ll have mastered the art of creative selection.

• The 4 main creative formats
• How to plan creatives in advance
• Perfect creative examples

The most powerful audiences of them all are custom audiences and lookalikes, but only few agencies truly understand how to maximise return on investment using them. In this video you will learn all of the most profitable audiences to create for your clients.

• What custom audiences are & how to use them
• The science behind lookalike audiences
• Comprehensive audience list

An effective retargeting audience can mean instant return on investment for your clients, it’s vitally important  that you understand all of the main customer drop off points and how to ensure no customer is forgotten.

• How retargeting works
• Real world retargeting strategy examples
• How to create dynamic retargeting ads

Just because you think your advert will convert, doesn’t mean it actually will. That’s why it’s crucial that you have a comprehensive testing strategy in place. This video will teach you multiple ways of testing your marketing strategy whilst minimising budget loss.

• Why & what to test
• Best testing practices
• 3 comprehensive testing strategies

Ongoing analysis is the key to refining and improving existing ad strategies. In this video you will learn how to fine tune your adverts in order to reach the peak of budget spent vs return on ad spend.

• Best practices when analysing data
• How to read individual ad data
• Optimising ad accounts & pixels

Automation will save you hours of labour and also prevent potential human error. After completing this lesson you will be able to set up automations within the Facebook advertising platform.

• Automating ad budget increases & decreases
• Turning off underperforming ads on autopilot
• Managing rule schedule timelines

This video will teach you strategies that the most elite marketing agencies keep close to their chest. Manual bidding is the forbidden fruit of the Facebook advertising world, enabling advertisers to dominate marketplaces through complete cost control.

• What manual bidding is
• The different types of manual bid
• 3 full strategies to use

Effective scaling is what prevents the majority of advertisers from getting exceptional results for their clients, limiting them to mediocracy. This video will teach you a number of proven strategies used to scale ads with limitless potential.

• When you should scale ads
• 4 proven strategies for scaling quickly
• How to minimise risk through automation

Many get the chance to manage small ad spends, but very few get to manage ad spends above £1,000 per day. In our agency we manage large ad spends regularly and in this video we cut down months worth of learning curves and teach you how you can too.

• Checklist for scaling to big ad spends
• Mental disconnect from large numbers
• $1,000+ daily spend ad account examples

The funnel is one of the most versatile weapons in any marketers arsenal. Whether its used for lead generation or client acquisition, this video will teach you how to create functional yet design friendly funnels and landing pages for a variety of objectives.

• Differences between sales funnels & web funnels
• Examples of funnels we’ve used in the past
• How to create easy & effective funnels via ClickFunnels

Solid client relationships will ease pressure from all aspects of your agency, this video will teach you how to create comprehensive monthly client reports for your clients, keeping them up-to-date with key statistics whilst building ongoing trust.

• What to include in a monthly client report
• 3 options when sending reports
• How to deliver your report & templates

There are many businesses that will require lead generation their core service. In this video you will learn how to master the Facebook lead generation ad objective, resulting in low cost yet highly qualified leads for your clients.

• Ideal lead generation prospect criteria
• Ad regulations within lead generation
• How to prepare a lead gen strategy
• Proven strategy for clients, including ad creation

The free trial is an excellent weapon, only to be used as a last resort when signing your first client. When used, it’s crucial that you get exceptional results in the shortest amount of time possible. This video will teach you how to do exactly that.

• Free trial client criteria
• Full trial strategy for brick & mortar and e-commerce

In this video you will learn proven strategies used to get results for the fitness industry, including gyms and personal trainers. These are strategies can be replicated for your clients, regardless of their business model or location.

• Ideal fitness prospect criteria
• Ad regulations within fitness
• How to prepare a fitness strategy
• Proven strategy for clients

In this video you will learn proven strategies used to get results for restaurants. These are strategies can be replicated for your clients, regardless of their business model or location.

• Ideal restaurant prospect criteria
• Ad regulations for restaurants
• How to prepare a restaurant strategy
• Proven strategy for clients

In this video you will learn proven strategies used to get results for dentists & cosmetic clinics. These are strategies can be replicated for your clients, regardless of their business model or location.

• Ideal cosmetic & dentistry prospect criteria
• Ad regulations for cosmetics & dentistry
• How to prepare a cosmetics or dentistry strategy
• Proven strategy for clients

When advertising for one of the fastest growing and most tech-savvy industries in the world, you need to know exactly what you’re doing. After watching this video, you’ll be fully equipped for getting incredible results for any e-commerce company.

• Ideal e-commerce prospect criteria
• Ad regulations for e-commerce
• How to prepare an e-commerce strategy
• Proven strategy for clients

Possibly one of the hardest industries to advertise for, info-product & consulting businesses require a special level of attention. Having mastered the ads for our personal info-products, we reveal the exact strategies we use to consistently pull in 6 figure months for our clients.

• Ideal info-product & consulting prospect criteria
• Ad regulations for info-products & consulting
• How to prepare an info-product & consulting strategy
• Proven strategy for clients

Messenger bots are quite possibly one of the most effective lead conversion tools within digital marketing today. This lesson is taught by a multi 6-figure bot agency, bringing you a masterclass in bot creation for your clients.

• What messenger bots are
• How to navigate around ManyChat
• The psychology behind a good bot
• Ready made templates

In this video you will learn proven strategies used to get results for real estate businesses. Taught by a multi 6-figure real estate agency, these are strategies can be replicated for your clients, regardless of their location.

• Ideal real estate prospect criteria
• Ad regulations for real estate
• How to prepare an real estate strategy
• Proven strategy for clients including messenger bot

At this stage you’ll already know how to create effective funnels and landing pages for your clients. In this video we take things a step further and give you a series of ready-made proven funnels to use within your agency right away.

• Each templates individual use
• How to use the templates for your clients

An agency based business depends on sales and the success of any sales dependant company is based on the teams ability to stick to targets. In this video we’ll set realistic daily sales targets for you to adhere to in order to scale with ease.

• Agency growth targets & conversion rates
• How to unlock a state of hyper-focus
• Logging agency sales performance

Once established. a properly formatted agency will grow organically, relieving the pressure of outbound sales. After completing this video you will be able to use existing client relationships to gain an evergreen stream of client referrals.

• What referrals are and how to structure them
• The full client referral process & scripts

The Affluent Agency has effectively closed numerous 5 figure monthly client deals. In this video we break down a number of different strategies we use to close high ticket clients. These strategies will draw in life-altering revenue increases.

• Examples of high-ticket client closes & scripts
• 4 strategies used for closing 6 figure clients
• The power of micro-niching within your agency

We charge between $5-10k to create bespoke case study funnels for our agency clients. In this video we give you access to the exact funnel we use within our agency, including full integrations. This funnel will generate a limitless stream of highly qualified inbound leads, both organically and with paid traffic.

• Breakdown of the exact case study we use
• How to structure your case study video
• The most effective traffic sources
• Paid advertisement strategy for agency funnels

There will come a time in your agency growth where you will need to hire a team. After completing this video you will have a full understanding of a multitude of different paths you can take when building your team.

• When to expand your team
• The 3 main options when launching an agency
• Full Affluent Agency hiring timeline breakdown
• 4 types of team member and how to hire them
• Hiring scripts & qualification

Watch us filtering through applications for new Affluent Agency job roles. This video will teach you exactly what to look out for in potential team members and how to effectively conduct an ‘initiation test’ for all candidates.

• The best hiring websites & resources
• How to read into client applications
• Effectively testing new team members

The majority of agency owners launched their business so they could gain complete financial and time freedom, although for many they end up working harder than they did in their 9-5. This doesn’t need to last forever. In this video we teach you how to eliminate your agencies dependancy on you, giving you complete time freedom.

• The dilemma of all new entrepreneurs
• How to create a ‘real company’
• The dictator to leader transition
• Tools for maximum team efficiency & automation

When offering social media management as a service, it’s important that you don’t allow post scheduling to take over your day. In this video you will learn how to schedule months worth of content in advance on both Facebook & Instagram.

• Using Facebooks built in scheduler
• The most effective times to schedule posts
• Scheduling Instagram content using third-party tools

Growing a Facebook page for some takes years, for others it comes much quicker. After completing this video you will know all of the strategies we use to get a significant base of page likes on all of our clients page.

• How to utilise your existing network for likes
• Milking likes from existing page engagement
• Additional untapped resources

Once a winning ad and audience combination is found, social proof can dramatically drive down cost per conversion. In this video we teach you how to get high-quality and low-cost engagement on your best performing adverts.

• The importance of social proof
• Exact strategy for obtaining cheap post likes
• Audience targeting template

So few agencies realise that Facebook don’t grant their advertisers access to all of the interests available for use on their advertising platform. After completing this video you will be able to unlock the full potential of Facebooks targeting capabilities.

• How to conduct hidden interest research
• The flaws in audience insights and how to overcome them
• Game-changing third party tools

Having witnessed the rise and fall of thousands of advertising agencies over the past years, we have unrivalled insight into what separates those that succeed from those that don’t. In this video we highlight the most common points of complacency within agency life and how you can avoid them.

• Common complacency points
• Re-aligning with agency goals & why
• The secret to everlasting motivation

Going on an average of 7 holidays a year, Jordan understands how to manage a wildly profitable agency whilst abroad, without forfeiting on client results. After completing this video, you’ll be able to manage your agency care-free, whilst actually enjoying your time away.

• Taking holidays & short-term travelling (1-14 days)
• Long-term travelling (14 days+)
• How to automate your agency

In this video we summarise all of the third-party tools discussed throughout the Affluent Academy. This lesson serves as a quick reference point, eliminating the need to search through individual videos.

• All of the third-party tools to use within your agency