Presently, there are over 3.484 billion social media users globally. The social media space is a hotbed for customer acquisition and retention. However, most firms lack the skill-set to identify what would work and what would not work for them on their chosen social platform. The work of a social media agency is to help companies looking to achieve omnipresence across all social media channels, resulting in significant revenue increase. That is what I do for a living.
At 23 years of age, after being kicked out of university, I managed to start my own social media agency. Presently, my agency is one of the UK’s top leading digital authorities. Starting a social media marketing agency as with any other business requires the right targeting and planning. When starting an agency, you need to choose a niche that interests you. Human beings are indecisive. We have a hard time discovering the right niche. My advice to you is to identify three industries you want to focus on and start working with all three. As time goes by, gauge your performance in the three niches to determine which one you enjoy working with the most. Ultimately, you need to enjoy what you do, or else what’s the point?
Here are three tried and tested ways that will help you find potential social media marketing clients for your agency.
When I started my agency, my first source of clients was facebook. This social media site has over 1.47 billion users. Out of 1.47 billion users, 66% use it daily. Facebook instantly became a potential source of clientele for my agency. Therefore, using the experience I got from sales, I developed a cold-calling script for all the companies I wanted to target. It’s vital you choose companies that have good reviews and offer quality services or products. Opt for a company with an excellent reputation as opposed to a firm with the opposite. The reason is that the success of digital marketing is dependent on a company’s performance. If the client is not offering their customers the right product, then it would be difficult to achieve success in social media marketing.
To find potential clients on Facebook, Use the Facebook search bar to look for companies within your location of interest. If you want to work with restaurants in New York, for instance, you would search for “New York Restaurants” — it’s that simple. Once you have made your list, you can proceed to contact them. As I mentioned earlier, when I first started cold calling was my outreach method of choice, although you could email or even send a message directly through to the business owner’s private social media profile.
The Facebook Pixel Helper
The Facebook Pixel is a piece of code that can be added to your website to help you optimize, measure, and build audiences for your advertising campaign. This tool provides website owners with relevant information concerning the clients who visited their website and helps create demographic profiles for each customer. Using the ‘Facebook Pixel Helper’ Google Chrome add-on you can check which companies currently have a pixel installed on their website. Then, you can reach out to them and offer to install the Pixel for free, stating that they’re leaving money on the table by not having one, explaining its purpose. This gives you an instant foot in the door and puts you in an excellent position to upsell the potential client on your Facebook advertising service.
Job-listings are an unorthodox yet ingenious way to identify potential clients. This strategy is also the least used, as most people opt for simply trawling the internet. . However, as I have always said, starting a business and achieving success does not mean inventing the next Uber or the next Airbnb, it means finding a working process and making it better. Sometimes it’s the simplest of strategies that are the most effective. Looking for businesses who require marketing services? Then check job hunting / advertising websites for companies who are already advertising their interest! These are super hot leads as they’re looking to hire marketing staff directly into their business, despite this being a very expensive solution. It’s far more cost effective for business owners to hire an agency than it is to employ, when considering all of the headaches that come with taking on new team members. Once you’ve generated a list of companies who are advertising for marketing job roles, it’s your job to convince them why it makes more sense to hire you instead. Taxes and employee benefits are usually a great place to begin.
Finally, in the beginning stages it’s easier to target single location businesses than multi-chain stores. You’re more likely to get hold of the owner of a single location business as you won’t be spending time chasing them around their different locations. Lastly, always be sure to go above and beyond to get incredible results for your clients. The better return on investments you achieve, the happier your clients will be and the more referrals you’ll get.
Implement the strategies listed in this post and you’ll be signing clients in no time!