If the digital marketing niches were all in a club, e-commerce would be the sexy brunette in a red dress.
The growth of e-commerce is absolutely out of this world
It's expected that by 2021, e-commerce sales will be hitting $4.5trillion-dollars, and the industry is growing 23% year-over-year!
So it's no question why everybody and their mother wants to land an e-commerce client...so I wanted to put together some information for you on this topic!
If you're just starting out, I really do not recommend you to go after e-commerce.
It will be much easier for you to learn how to effectively market onFacebook with local brick-and-mortar stores because they are small businesses and are more likely to work with you.
Most e-commerce owners I have worked with, have been burned by other digital marketing agencies, and they are very cautious to who they will work with.
This is what I like to call a sophisticated Market.
They have their guard up and are less likely to work with someone who has zero experience.
If you do find someone who is willing to work with a beginner, they more than likely are not an ideal client which is what brings us to the next point.
Make sure that whatever e-commerce you are working with has at least a30 to 40% profit margin.
Any other percentage below that makes it very difficult for you to get the man ROI and make them want to continue working with you.
The e-commerce clients I work with have 70 percent margins and it’s very easy to get them results that knock it out of the park.
And my final point, make sure that when you are reaching out to find e-commerce companies that you are leading with a giving hand.
These companies inboxes are absolutely flooded with people just like you trying to sell them services.
So the best thing you can do is continue to bring value to their inbox and establish yourself as an expert!
It's also important to note that e-commerce brands will want to see specific numbers and specific results, which is another reason why I recommend that you first start off with brick-and-mortar stores.
Starting off there will allow you to understand Facebook's interface and give you testing ground to see how to properly set up pixels and how to properly track data and all that good stuff
Like everything else in digital marketing it e-commerce is very saturated.
Which isn't a bad thing, it just means you need to figure out a way to standout.
We wrote an article in the hub titled creativity is rocket fuel for sales and if you haven't read it already, you should.
This is probably one of the best resources we can give you on how to standout in someone's inbox, and attract more attention towards what you're doing.
I personally like saturated markets because not only do my results allow me to stand out, but my personal brand and unique approach to my sales outreach allow me to stand out.
It'd be pretentious for me to say that everyone has this, so let me give you one final piece of advice.
Consistency and focus is what will get you results, and you can carry those results over from industry to Industry.
So don't think that you starting off with running Facebook ads for restaurants means you're stuck with restaurants for the rest of your career.
Not at all, it’s just a way to get started!
Just because you date someone doesn't mean that you have to marry them.
I hope this article was helpful for anyone who's been thinking about working with e-commerce.
They truly are the crème de la crème of digital marketing clients, but certainly not the easiest to get.
As with everything in life, nothing worth while comes easy.