E-Commerce Businesses - A company that sells its products and services predominantly online or in other words the Holy Grail of clients for digital marketing entrepreneurs, especially when it comes to Facebook Advertising. Why? Because they tend to have a good understanding of what it takes for a business to survive in the digital age, and know exactly how effective online marketing can be for businesses.
However don’t be mistaken, e-com businesses are not the perfect match for someone with very little experience, mainly because business owners in the e-com space tend to be very tech-savvy and know a lot about digital marketing already, and the last thing you want is for them to ask you questions that you don’t yet know the answer to.
So if you fall into the ‘newbie’ category then we would always recommend that you start by targeting businesses in your local area, improve your skills, build case studies and have the proven ability to get results, then you can move towards the higher tier e-commerce clients.
This is not to say that all e-com clients are good clients! So let us tell you 3 simple things to check before reaching out…
They MUST have the following:
- Great products (innovative, high quality, correct price point etc)
- Good brand (website, social media, web presence etc)
- Lot’s of great reviews (Google, Facebook, Instagram Comments, Trustpilot, Amazon etc)
How To Decide Your Leads
So first things first, you need to pick a sub-niche because just searching “E-commerce Businesses” into google is going to throw up millions of searches and become a huge waste of time. We would always recommend picking three niches that you find personally interesting, as this will make the tedious task of prospecting a lot easier and allow you to authentically build a connection with the business owner.
Steps To Building Your Database Of Potential Clients
1. Decide your niche
2. Google search - skip to roughly page four (filter out seven figure businesses)
3. Select a business
4. Check that they are suitable for your service (see checklist above)
5. Search for the business owners contact details (name, phone number, social media accounts and email address)
6. Note down these details in your CRM database
To watch a real-life run through by Jordan Platten check out this video below.