With 1.73 billion daily users and an average of $7.34 CPM (Cost to reach one thousand people), you’d think that all businesses in all industries would be using this social media platform to advertise, but you’d be wrong and I’ll tell you why.
Although a whopping 80 million businesses and 86% of marketers in the US already use Facebook Ads as part of their marketing strategy, where are all the others?
What a lot of people aren’t aware of, is that a very sophisticated tool like Facebook will automatically show your ads to the people who are most likely to find your ads relevant, but this can be taken to a whole new level.
Here are a few ways that Facebook can target your audience, as broad or as defined as you like, if you have the right knowledge:
- Location - right down to one specific street (if you wanted)
- Demographics - age, gender, job title and more
- Interests and hobbies
- Behaviours - device usage, previous purchases and more
- Connections - people who already like your Facebook page
- Contact Lists
- App Users
- Site Visitors
For our specialist ad-team here at Affluent.co this level of accuracy is hugely exciting, but for someone who has never run a paid digital ad in their life, this must look like one big, confusing, digital minefield, but with the right knowledge it doesn’t have to be.
You just need the correct skills and well thought out training to begin taking advantage of easily the cheapest and most effective tool in the game.
The video below will do exactly that.
If you’re interested in accessing the most comprehensive Facebook Ads training course on the market, surpassing the Facebook Blueprint itself, then head over to our sister company LearnAds.io