A.T. Cross

Whether your goal is to lower customer acquisition costs, lift return on ad spend, or improve overall marketing efficiency, our creative is engineered to convert against your specific KPIs.

We relentlessly test and optimise, using data to break into new audiences and push beyond the incremental growth plateaus that 8- and 9-figure brands commonly face.

In 2026, success is defined by three pillars: creative diversity, creative quantity, and creative quality—and we deliver on all three.

Your strategy is bespoke. We identify the bottleneck in your ad account or marketing funnel, then execute a tailored creative plan designed to break through your growth ceilings.

We view ourselves as fractional CMO’s and as an extension of your team, not a replacement. Many 8 and 9 figure brands have fantastic in-house talent; our role is to amplify and support that strength.

Clear communication is key. We’ll typically establish regular check-ins including weekly strategy calls and monthly performance reports with your internal team. In these sessions we review performance data, share creative insights, and plan upcoming tests together.

By collaborating in this way, we avoid any duplication of effort. Instead, your in-house team can focus on broader brand initiatives while we focus on constantly producing and optimising high-performance creative.

We follow a proven creative workflow designed to consistently produce high-performing Meta ads. Here’s how our process works:

•⁠ ⁠Brand & Data Deep Dive: We begin by immersing ourselves in your brand. The team analyses your past campaign data, audience insights, and brand guidelines to understand what has (or hasn’t) resonated so far.

•⁠ ⁠Concept Ideation: Armed with these insights, we brainstorm and develop multiple ad concepts and execute on proven ad frameworks. Each idea is crafted to align with your brand story while leveraging direct response best practices. For example, incorporating compelling hooks, scroll-stopping visuals, and clear persona and angle driven content to unlock new areas of growth.

•⁠ ⁠Testing & Optimisation: We don’t bet on one concept. Instead, we rapidly produce several variations and launch structured tests. We monitor key metrics in real time (like hook rate, hold rate, CTR, and CPA) to identify winners. And utilise those learnings to produce high impact ads to scale your ad account to the next level of growth.

•⁠ ⁠Iteration & Refresh: Insights from each test feed back into the creative process. We continuously iterate, introducing new elements or angles based on what we’ve learned about your audience. This ongoing refresh cycle ensures your ads stay ahead of creative fatigue and evolving trends, so performance keeps improving over time.

By running this cycle of ideation, testing, and iteration on a regular cadence, we make sure that your creative is always optimised for maximum impact and perfectly in tune with your brand’s goals.

Our approach is different because we combine deep creative artistry with a performance marketing mindset – all tailored specifically for Meta’s platforms. Unlike a generalist agency or a purely in-house effort, we live and breathe high-performance Meta creative. This specialisation means we’re always up-to-date on the latest platform best practices, algorithm changes, and creative trends that can give your brand an edge.

More importantly, we have a wealth of cross-industry experience driving growth for D2C brands, giving us a reservoir of tested ideas and frameworks to draw from. We’re able to spot opportunities and avoid pitfalls quickly, often finding growth levers that might be overlooked by teams without our focused expertise.

Another key differentiator is how we partner with you. We’re highly collaborative and transparent, functioning as a dedicated creative arm of your growth team. From setting shared KPIs at the outset to working in lockstep through ideation, production, and optimisation, our model is built on partnership. You’ll find we speak the same language of metrics and scaling as your internal team or performance agency, but we bring the creative firepower and systematic process to execute on those goals relentlessly.

Finally, we’re obsessed with results. We don’t consider our work successful until it’s moving the needle on your key metrics. Brands at your scale often reach a point where marginal gains make a big difference. Partnering with us means gaining a best-in-class creative team that’s singularly focused on multiplying your performance on Meta, fully aligned with your brand vision and business objectives.